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Tone and Setting

Source GameMastery Guide pg. 10
Once your players decide what style of game they’re looking for, it’s time to consider tone and setting. A group that’s more interested in lighthearted silliness will disappoint a Game Master wanting to run a creepy horror campaign. Setting and tone determine whether you’re running a complex, gritty political game in which the PCs unravel conspiracies or a high-magic and high-action fantasy epic involving bizarre monsters and divine mandates. Setting encompasses the central themes and tropes of your world, and tone is the feel, whether that’s gritty realism or fairy-tale derring-do. The desired magic level is also worth discussing early on, as some players like readily available magic, while others prefer it to be exclusive and rare, only finding a handful of magic items throughout their entire career. A short meeting before launching the campaign allows you to tailor the experience for your players, and most players appreciate the effort to satisfy everyone’s tastes.